How marketing online has changed | Internet Marketing For Newbies

Written By: Thomas Rogers?on?March 11, 2012 2 Comments

Marketing and social media have both gone through changes in the last decade. 8 years ago, Facebook was little more than a social site restricted to a few universities in America. Now, the company is a global mega brand, bringing in billions through advertising, and online marketing companies are pining for Facebook fans to push their clients? online presence.

Previously, companies would seek exposure online through forums and blogs. It still happens today, because it?s one way of getting links to improve their search engine optimisation. But that kind of strategy worked best when the Internet was all about chat rooms and dial-up connections. Hardly exciting times back then. Now, with faster download speeds and much more entertaining material to download, online marketing has established a foothold in social platforms like Twitter, Facebook and YouTube.

YouTube is particularly interesting as people are able to advertise themselves through traditional means of video, but can now get comments, add keywords and as YouTube is the worlds second most used search engine, it is essential to get on board and make yourself a video. There is also the desire to create viral videos using YouTube, with many videos improving companies ROI to astronomical levels. One such example being Old Spice, as their ?Does Your Man Smell Like Me? video campaign turned them into the number one selling men?s fragrance in America.

Social media for your business is now a conversation that many would have not even considered. Today, businesses are making money by getting their clients Facebook Fans, Twitter followers and Google Plus?s. How different to the time when marketing was handing out fliers outside tube stations.

But social marketing isn?t just about business to messages to consumers. Online B2B marketing strategies now includes writing blogs and creating Facebook pages with specific targets in mind, as opposed to the previous model of spreading the company name as far and as wide across the online universe as humanly possible. Nowadays, it?s a case of ?sniper-vs-shotgun? and the sniper always wins.

Ortegra is a team of driven people that has an exceptional interest in online and social media marketing. We believe we can havea deep understanding of your business, creating working marketing campaigns.

Tags: Internet marketing

Source: http://articles.buildabetterbusinessonline.com/how-marketing-online-has-changed/

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