Why Small Business Marketing ?Cheaters? Always Get Caught www ...

For anyone who is trying to sell just about any product or service, then the name in the game is having the ability to get and keep clients buying from you. And to be able to do this, you need to develop the marketing skills to attract the right kinds of buyers to your business.

But?

Where do you acquire those marketing skills?

Who do you focus on for marketing advice?

Good questions. And in today?s article I will shed some light about this by talking about some thing I call ?marketing cheaters?.

Here?s the story:

Last week I received a sales letter inside mail from a guy selling a $10, 000 annual coaching program. I almost laughed after i read the letter.

Why?

Because the guy makes claims bigger than Shaquille O?Neal. And yet he has not got the marketing chops for you to back them up. He?s what I phone a marketing ?cheater?. He?s read a couple of books. He?s attended a several marketing seminars. He?s bought himself right into a few marketing inner-circles. And that (inside his mind) gives him the correct to dub himself a great ?expert?, and ask for people to pay him $10, 000 for his advice on marketing.

Problem is?

He can?t do advertising. And that?s obvious in his sales letter.

Let?s look at this from the different angle:

What if someone read a number of books about medicine and then claimed as a medical doctor?

Would you trust your overall health to someone like this kind of?

Or?

What if someone read some books and attended some workshops on dentistry and then claimed to be a wizard with teeth?

Would you trust your cavity filling in the hands of this particular person?

I hope not.

So why is marketing any different?

Why do marketing consultants think they could blow smoke and another person will buy it?

Why do so many marketing ?gurus? try and shortcut the long and also painful road to success?

I can?t say for sure. It?s probably tied to be able to money.

The good news is this:

The market always has a way of eventually foreseeing fact from fiction. People are not foolish, blind sheep that can be led to slaughter by some Senior high school Harry who is claiming to get something he?s not.

So how can you be sure to are getting small company marketing advice from an individual who truly does ?know his or her stuff?

Wanna read more detials about this article, make sure you visit small business marketing

Source: http://craftersanonymous.net/blog/2012/02/17/why-small-business-marketing-cheaters-always-get-caught-wwwsmall-business-marketing-tipscom/

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